Logos
Drake Insurance Solutions
The goal here was to create a logo which communicated the attributes open, accessible, clean, dependable, respectable, honest, and helpful in order to promote an inviting and reassuring brand identity. I combined the airy flow of the wordmark with a simple yet bold pictorial mark to communicate the benefits of having insurance: to be protected.
Guided Gains
For the logo of an exclusive stock trading community moderated by expert advisors, the goal was to send three key messages: Knowledge (represented by a study lamp), stocks (represented by the rising candle sticks), and community (represented by a speech bubble). The study lamp works well for the type of knowledge the stock market requires—long nights of study—and it supports the metaphor of shedding light on the stock market. The chat bubble which wraps around the lamp implies the community’s exclusiveness.
greenwalk.earth
This environment focused business sells products which encourage people to take care of the Earth. When purchasing a product, customers choose between four charities which support one of the four animals (and insect) depicted in the logo. The animal symbols in turn create four team icons to be placed on products individually showing the user’s support for that particular animal. The wood texture implies the fragile nature of…well…nature while also bringing a cohesive connection across this logo’s many parts.
Pacific 120
Pacific 120 is an outdoor recreation brand located along the 120th longitudinal axis. We wanted something that shows dependability, stability, and respect. The Earthy colors bring warmth and energy.
Socks from the Heart
A non-profit charity aimed to provide socks for the needy. The logo presents three images—a sock, a receiving hand, and a heart—to tell the full story of their mission in one mark.
Iffland Innovation
A business innovation and Agile methodology consultancy. The curved arrows resemble the Scrum workflow and the two iis are meant to show how we help people take their business to a new level.
Magazine
ReThink Sacramento
In this project, our team was tasked to create a health magazine geared to promote a health conscious community providing tips and environmental news directed toward a Sacramento audience. Each of these article spreads are of my design.
Brand Identity
Pacific 120
With a team of four, we created an outdoor recreation brand centered around five character traits—Active, Caring, Determined, Trendy, and Daring—used to shape its goals and identity.
Our team conducted research and a survey to find how to position the brand to reach its unique audience. From there, we established its mission, strategy, crafted the customer experience, the style guide’s many rules, and several of the store’s products.
Event Campaign
Nammour Symposium
Presenting a series of philosophy seminars about the effects of technology on society, this body of work organizes a system of clarity and direction for a two day event. The visual style combines the structure of technology with the movement of community. I learned how to subtly guide the viewer through the composition using contrasts in shape, scale, and value.
Posters
The XX is a indie pop band known for their soft melodies. This gig poster visualizes their moody tones while expressing themes of isolation, hope, and the love language of touch.
In this gig poster, my goal was to capture the 1950s Santa Monica skateboard scene to represent The Black Key's unique energetic style of Rock.
Showcase of the history, design and use of the typeface Univers. With the theme of outer space I created a grid, then broke its pieces apart to make the drifting content look as if it is being pushed away by the comet.
Directed toward young kids, the event takes you on a diesel train ride through historic Old Town Sacramento. The curves and colors express a rhythm of playful movement.
Tyco is an ambient music project combining vintage-style synthesizers and ambient melodies. This gig poster combines their soft tones with the sense of structure in their electro side.
Playing Cards
Deadshot
One of my favorite projects, Deadshot is a full set of spaghetti western themed playing cards. I had set out to capture the stories and settings of the many western movies I grew up watching. It was an interesting challenge to create multiple systems intertwined between the face cards, number cards, and their suits in order to create a cohesive deck.
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